User Research: Experienced in planning and conducting various user research methodologies, such as user interviews, moderated/ unmoderated usability testing & surveys. Carefully selecting the most appropriate methodologies by aligning my objectives to determine if the desired outcome is behavioural or attitudinal.
 

Advocating for users: Able to communicate through the art of story telling to bring research findings to life. This could be through both qualitative and quantitative data.
 

Analysis & Documentation: Proficient in analysing both qualitative & quantitative research to guide design strategies that also lead to iterative developments of products.
 

Use of ethical research pillars: Conduct ethical research in all aspects of my work. Using pillars such as transparency, informed consent, privacy, data protection & do no harm.
 

Collaboration: Proficient in building strong working relationships both with UCD professionals e.g. Designers, Developers, but also other stakeholders across the business e.g. Marketing, Product & Customer Services to help bridge the gap between business needs and user needs.
 

Defining scope: Skilled in defining project scope to align with both user needs and business objectives.
 

Workshop Facilitation: Experienced in facilitating collaborative workshops to drive innovation and stakeholder engagement, tailoring my delivery based on the audience involved.
 

Journey Mapping & User Flows: Capable of developing detailed customer journey maps and user flows to illustrate user experiences.
 

Design Documentation: Capable of producing thorough design documentation to ensure clear communication and consistency throughout the design process.